At the Olive Garden restaurant chain's annual Wine Category Management Meeting, vendors met with company marketers to discuss the future. In a savvy spirit of partnership, Olive Garden revealed its goals, growth opportunities and areas of improvement with its winery partners. In turn, winery vendors shared the latest industry trends, pricing and marketing ideas and other valuable suggestions.
Greg Rees, director of beverage marketing for Olive Garden, describes how Trinchero Family Estates Winery responded at the company's recent event: "They always do a great job. They think outside the box, give us interesting tactics and different ways of presenting wines. What's neat is they are not strictly selling their own product but recommend wines that aren't theirs if they believe it benefits our overall wine list." Hotel Magazines
Bill Barry, VP of hospitality and foodservice for Trinchero Family Estates, says his company has built a skilled marketing department that supports their customers with innovative data, analysis, and growth recommendations. http://hfbexecutive.com
The most innovative idea presented by Trinchero to Olive Garden? "Wine-based cocktails," says Rees. "They created recipes and held a tasting. Most people think Sangria when they think about wine drinks. Trinchero's idea helps grow the entire wine category."
You can view this article at: http://hfbexecutive.com

About the Author

I am author of this article and i want to give awareness about food and drink and thier lot of varieties.
The categories are actually related to hotel food and beverage industry and other related stuffs associated with hotel, restuarants, resorts, casino industry.

Jeanne Bischoff
infohfb@gmail.com
http://hfbexecutive.com

Another short Chianti Wine review

Wine based Cocktails Coming


At the Olive Garden restaurant chain's annual Wine Category Management Meeting, vendors met with company marketers to discuss the future. In a savvy s...


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Chianti Wine Products we recommend

Riedel Pomerol Wine Decanter


The delicate outline of Riedel's stunning Pomerol Wine Decanter inspires comparison to the timeless pottery of ancient Greece. The prominent spout of the decanter is offset by the cascading handle and the spherical center globe balances gently on the delicately stemmed base. A true work of art. Like all of Riedel's finest glassware and decanters it's entirely hand made of 24% lead crystal. The Riedel Pomerol Wine Decanter will let you serve all your wines as if they were nectar of the Gods. Perfectly designed to fit our small wine decanter glass stopper. Gift boxed. 10 1/4'H 31 3/4 oz. Attention California residents. Proposition 65 WARNING.


Price: 300.00 USD



Chianti Wine in the news

Red, White, and Green Wine?

Mon, 21 Jul 2008 10:51:29 PDT
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Mon, 21 Jul 2008 08:38:42 PDT
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Mon, 21 Jul 2008 07:56:34 PDT
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